Marketing Strategy

Strategy is about making choices

An excellent strategy provides answers to two key questions: where to play and how to win in order to create value for your customers. Working hand in hand with its clients, SCI follows a proven systematic process to help clients develop a succesful strategy for a new venture or a new product line: Enabling Business and Marketing Excellence. Strategy is about making choices, and Sirius Consultancy International will guide its clients though the process of making the key 12 choices that lead to a robust strategy.

Business and Marketing Excellence

Business and Marketing Excellence should focus on developing the capabilities to make and execute better choices based on high quality thinking and analyses. Business and marketing capabilities are not easily built and as such, strong business and marketing capabilities are not easily replicated by others and should result in a sustainable competitive advantage, particularly for industrial companies.